Understanding natural search and paid search for photographers


What’s that? What’s that?

To put it simply, natural referencing is the set of actions carried out on a website to optimise its position in the “organic” results of search engines, and it is, among other things, the optimisation of your content that will promote this good ranking.

By definition, this term is opposed to paid referencing linked to advertising campaigns (adwords for Google). These ensure good immediate positioning according to the coherence of your campaign, but do not guarantee its durability.

The results of natural referencing take longer to see, but have the advantage of being free and sustainable.


Importance of Google ranking in 3 key stats


searches in France are on Google


Of clicks on the 1st Google page


Only on the 3rd results

Free Google positioning issues

Search Engine Optimization (SEO) will make your site more relevant to search engines, increasing your traffic and improving your notoriety.

Why natural referencing is so important

Today, it has become essential to obtain a good positioning in the organic results proposed by search engines. This ranking allows you, free of charge, to generate qualified traffic in quantity. For Google to position you well in its engine, it must consider you as a reliable source of information, a reference in your field. On this condition, it will “advise” you to Internet users.

75% of Internet users who mainly consult the natural results (and in fact abandon the advertisements). It is therefore essential to be in the top 10 expressions on page 1.

In fact, you need to target the keywords that will increase your traffic and get more qualified leads. The goal is simple: your prospects must now come to you, and we’ll chew up the work for them!


from a photo site

This optimization must be done at two levels (examples are not exhaustive):

On page”: the main criteria can be modified in your website:

  • The appropriate choice of key expressions and the quality of your content
  • A coherent and fluid architecture of your pages
  • The performance of meta title, ALT and descritption tags
  • The internal mesh
  • Page loading speed
  • The sitemap of your website
  • The quality of your url
  • Off page”: elements present outside your website
    • The quality of external links pointing to your site (netlinking)
    • Popularity linked to social networks
    • The notoriety of your site

Traffic analysis

To make your SEO evolve is to adjust and understand where the Internet users come from on your website, but also how they get there.

Indeed, having a lot of traffic is not necessarily synonymous with a quality audience!

For example, if a lot of people visit your site via google image, it is not obvious that their first wish will be to buy a picture or a photo shoot from you.

It is therefore essential to use the free google webmaster tools to measure your audience and understand its behavior.

It will thus be possible to readjust different elements that will allow you to optimize your site.

” Google Analytics is a powerful tool, indispensable for understanding this data. “

What about Google’s search console in this story?

Although it has evolved – and will no doubt continue to evolve – Google’s search console is primarily used to understand the dysfunctions of your site and to improve its structure.

“It’s primarily a tool for webmasters.”

By linking with Analytics you can obtain certain data.

However, let’s distinguish between Analytics and Search Console according to the needs of analysis.

Do your customers find you? Think about your SEO in the long term

The quality of the results will be obtained through a succession of technical actions that may seem accessible at first glance but which actually require time and real skills. “Your competition evolves, the algorithms change, and so does your time. It is therefore essential to consider a work of natural referencing perennial.

What about Adwords in this story?

If you want to go further and attract more potential customers, why not use Adwords. Using Adwords, you select keywords for which you want to appear. You can put a maximum budget.

Using Adwords as a photographer can be very interesting if you do a good job of analysis and choose good keywords.


Kitchen designer, furniture or decorative objects manufacturer, real estate agency, architect, renovation company or interior decorator: you need to showcase your products in neat and well worked out atmospheres, or you have goods or references to highlight. Discover our checklist for successful interior photos.


1. Take the widest possible angle of view in order to valorize the volume of the room. Even small spaces can be to their advantage with a wide angle shot. Moreover, it allows you to have a global vision of the subject you are presenting (whether it is furniture or the room of an apartment for sale).

2. The storage and cleanliness of the space must be impeccable. Everything in the field must be perfectly sharp, so that the eye is not attracted by a particular object but by the atmosphere of the room.

3. Choosing the right moment to photograph your interior: a favourable weather is a guarantee of success for your photos. If the sun is not there, it is sometimes better to postpone the shooting.

4. The staging is important: a magazine on the coffee table, a cup of coffee on the counter, and you bring your decor to life! You can install different atmospheres depending on the objects in the photograph. Depending on the context, the presence of people brings a plus, especially for catalogue photos.

5. Post-production treatment is often necessary to improve exposure and contrast. Thus, after the preparation of the set and the shooting, the work is not yet finished!


The intervention of a professional photographer is essential to guarantee the quality of the shots.
What atmosphere do you want to create?

– contemporary house
– chalet in the Alps
– London loft?